SearchPro Keywords
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If you target the
keywords that few people actually search for
on the Web, then all your search engine marketing
efforts will be in vain. |
SearchPro Keywords targets
keywords people are actually using by identifying
those keywords that are most related to your website.
It's important to choose terms that people search
against as opposed to those terms you might think
your businesses is about.
Choosing the proper keywords is one
of the most important aspects of the SEO or search
engine marketing process.
By examing your website along with up to four of
your competitors; websites, SearchPro
Keywords finds which keywords
are most effective for your campaign by implementing
the KEI calculation.
The KEI calculation compares the number
of times a keyword is searched within a search engine
with the number of competing web pages to pinpoint
exactly which keywords are most effective for your
search engine campaign.
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SearchPro Keywords
will examine potential
misspellings, your
competitors' "copy" text and metatags
and similiar keywords
to the ones you chose. And
SearchPro Words will deliver up to 25 specific
keywords and/or phrases related to your website
with a related KEI
score.
For example, let's
say that your business is a photography business
in Vancouver, British Columbia, and you choose
"Vancouver + photography" as one of
your 25 keyword phrases. One of the things SearchPro
Keywords does is look at similiar words based
on how many times that word is looked up each
day.
To the right is
an example of 10 similar keywords to that one
keyword phrase "Vancouver + photography".
SearchPro Keywords then examines the KEI score
of each keyword phrase.
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SearchPro Keywords also utilizes an
extensitve and daily updated database or search engine
data and keyword trend monitoring.
How to use SearchPro
Keywords
If you're unsure
of how you should apply your new keyword campaign,
check out
our SearchPro Critic tool
