Keyword Effectiveness Index (KEI)

The Keyword Effectiveness Index (KEI) compares the Count result (number of times a keyword is searched within a search engine) with the number of competing web pages to pinpoint exactly which keywords are most effective for your campaign.

The higher the KEI, the more popular your keywords are, and the less competition they have. Which means you have a better chance of getting to the top.

 

Keyword or keyword phrases less than 10 are considered poor keywords, while keywords above 10 are good keywords. Keyword or keyword phrases above 100 are excellent keywords and should be displayed on your website's home page.

 

SearchPro Keywords compiles a database of terms that people search for in all of the major search engines like Google, MSN and Yahoo. SearchPro can tell you how often people search keywords, and also tell you how many competing sites use those keywords.